Nike takes on Modest Fashion

Nike has ventured further into modest fashion, first, through their “Pro,” hijab, and now their “Victory,” swimsuit line.

I am completely over the moon with this upcoming launch, because this will normalize hijabi women in the mainstream. By having this throughout Nike stores and on billboards, people will see us for who we are, just like everyone else! I hope more major household brands move into the arena of modest fashion to cater to our needs too, because through such major brands can we really make an impact socially.

Do you remember the Gap ad? Everyone was talking about it.

It’s not only how such ads and collections can change society’s perceptions, but it’s much more than that. It is truly taking representation and inclusion to another level.

Although design wise, it could definitely have a bit more style, but for a first, Nike has hit the nail on the head, where other brands lag far behind what we actually want.

My hopes are that Nike continues to provide hijabs for sports, athletic wear and swimwear for hijabis, and Nike, as well as other brands take on, or collaborate with modest fashion designers to help them create more amazing capsule collections.

Cannot wait for the launch date: February 1st, 2020!